Welcome to BA 330

BA 330 Home

As stated in the Saint Martin’s University catalog, this course provides an introduction to the “analysis of marketing concepts; consumer demand and behavior; marketing functions of the firm; institutions in the marketing channel; people, product, price and promotion strategies.”

Today’s marketing is all about building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposit8on by which the organization can attract, keep, and grow targeted consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. (Taken from the preface of the text.)