|
Date |
Topic |
Read |
Homework |
|
8/7 |
Profitable Customer Relationships |
Chapter 1 |
. |
|
8/9 |
Building Customer Relationships |
Chapter 2 |
. |
|
8/14 |
The Marketing Environment |
Chapter 3 |
. |
|
8/16 |
Managing Marketing Information |
Chapter 4 |
. |
|
8/21 |
Buyer Behavior |
Chapter 5 |
. |
|
8/23 |
Building the Right Relationships |
Chapter 6 |
. |
|
8/28 |
Product, Services, and Branding |
Chapter 7 |
Article #1 - Due |
|
8/30 |
New-Product Development |
Chapter 8. |
. |
|
9/4 |
No Class (Labor Day) |
|
. |
|
9/6 |
Pricing |
Chapter 9 |
. |
|
9/11 |
Marketing Channels |
Chapter 10 |
. |
|
9/13 |
Retailing and Wholesaling |
Chapter 11 |
Article #2 - Due |
|
9/18 |
Advertising, Promotions, and PR |
Chapter 12. |
. |
|
9/20 |
Selling an Marketing |
Chapter 13 |
. |
|
9/25 |
Marketing in the Digital Age |
Chapter 14 |
. |
|
9/27 |
The Gloabal Marketplace |
Chapter 15 |
Article #3 - Due |
|
10/2 |
Ethics and Social Responsibility |
Chapter 16 |
|
