Welcome to BA 341

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As stated in the Saint Martin's University catalog, this is “a case course integrating the student's previous marketing study."

In this course I will use a series of case studies to provide you with an accurate historical record of actual business situations. You will review the sum of the information available to the directors making the decisions including related facts, opinions and prejudices. You will then be asked to make decisions and answer various questions regarding those decisions. We will examine marketing topics such as: segmentation and buyer behavior, industry structure and competitive analysis, the international marketplace, product, price, promotion, supply chain and distribution, and ethics and social responsibility.