Syllabus  - Term 5, 2003

Marketing Management

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Syllabus

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Contact Information:

Phone:
work: 360.754.4877
home: 360.556.7359

All reading and homework are to be completed prior to the beginning of class on the day indicated. Be prepared to turn in the bold/italicized assignments as they may be selected for grading (further instructions and questions for homework will be provided in class).
       

Date

Topic

Read

Homework

5/57 Case Study Overview App. A,B,C .
5/28 Trap-Ease America Chapter 2 Questions
6/2 Smith's Home Foods Chapter 6 Questions
6/4 Polaroid and the Family Imaging Market Chapter 4 Questions
6/9 Enterprise Rent-A-Car Chapter 10 Questions
6/11 Lowe's Companies vs. Home Depot Chapter 16 Questions
6/16 Kodak versus Fuji Chapter 17 Questions
6/18 Verbatim Challenges 3M for Market Chapter 19 Questions
6/23 Med-Term Presentations . .
6/25 Southwestern Ohio Steel Chapter 23 Questions
6/30 Miami University: Redskins Name Chapter 26 Questions
7/2 Chemical Additives Corporation Chapter 32 Questions
7/7 Starbucks Coffee Company: Dorosin Chapter 35 Questions7
7/9 Chateau des Charmes Wines, LTD Chapter 38 Questions
7/14 Schweppes Raspberry Ginger Ale Chapter 39 Questions
7/16 Final Presentations . .
7/21 Final Presentations . .

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