Syllabus  - Term 5, 2003

Marketing Management

Conant Home

BA 341 Home

Syllabus

Schedule

Notes

INSTRUCTOR:  Donald D. Conant

Class Time and Location: T-Thu, 7:50 – 10:30, McChord

Phone: work: (360) 754-4877, home: (360) 556-7359

E-mail:   Provided in class

Web site: http://homepages.stmartin.edu/fac_staff/dconant

OFFICE HOURS:  By appointment

REQUIRED TEXTS:  To order at Amazon.com click on book title.

	Rosenthal, David and Brown, Lew G., CSM: Cases in Strategic Marketing, ISBN: 0-13-086359-9, Prentice Hall, 2000.

COURSE DESCRIPTION: 

As stated in the Saint Martin's University catalog, this is “a case course integrating the student's previous marketing study."

In this course I will use a series of case studies to provide you with an accurate historical record of actual business situations. You will review the sum of the information available to the directors making the decisions including related facts, opinions and prejudices. You will then be asked to make decisions and answer various questions regarding those decisions. We will examine marketing topics such as: segmentation and buyer behavior, industry structure and competitive analysis, the international marketplace, product, price, promotion, supply chain and distribution, and ethics and social responsibility.

OBJECTIVES:  

At course completion, students should have:

Developed an understanding of the complexity of the issues that organizations face when making strategic marketing decisions.

Learned to identify and address critical issues in the strategic marketing decision making process.

Developed an understanding of the interrelated complexity of business functions as they relate to the marketing strategy.

Learned to integrate marketing theory and marketing practice.

Gained an understanding of the terms and concepts related to strategic marketing that will allow the student to pursue further study and to apply their knowledge in practical settings.

TEACHING STRATEGY: 

The class sessions will be a combination of lectures, interactive exercises, team project work, oral presentations and case discussion. Course content will come primarily from the assigned textbook. Additional content will be incorporated where appropriate.

Students are responsible for reviewing the class schedule and completing assigned readings, homework problems and other assignments.

The primary focus of the class will be the completion of the assigned case studies and participation in classroom case study analysis. I will choose case studies that emphasize key areas of strategic marketing. I will divide the students into working teams and ask them to solve these problems as a group in the classroom setting.

BRIEF COURSE OUTLINE:

Week 1:
An overview of the case study process, segmentation and buyer behavior

Week 2:
Segmentation and buyer behavior, industry structure and competitive analysis

Week 3:
Industry structure and competitive analysis, international business

Week 4:
Product, mid-term exam presentations

Week 5:
Price, Promotion

Week 6:
Supply chain and distribution, ethics and social responsibility

Weeks 7:
Comprehensive case

Week 8:
Final exam presentations

GRADING:

Grade category and points:

Grade Scale:

REQUIREMENTS:

Attendance: (10 Points) Due to the nature of learning through case study participation, attendance is critical. In an effort to avoid penalizing the student twice for an absence both attendance and participation will be evaluated separately. Each unexcused absence will result in a loss of 2.5 points. Four unexcused absences will result in a 0 for attendance.

Participation: (20 Points) If the student is not present they cannot participate. Thus, absences will be a factor in calculating participation. However, the main factor in determining participation will be classroom observation.

Exams: (70 points) A mid-term exam (25 points) and a final exam (45 points) will be given. These exams will test the student’s ability to formulate and solve problems based on material presented in class. They will consist of both a written and an oral presentation. The mid-term will consist of a maximum of five (5) double spaced pages with an 11 point Times Roman style font and indented paragraphs and a 10 minute oral presentation addressing the assigned case study and questions. The final will consist of a maximum of ten (10) double spaced pages with an 11 point Times Roman style font and indented paragraphs and a 20 minute oral presentation addressing the assigned case study and questions.

SPECIAL ASSISTANCE: The Learning Center offers individual learning consultations, study group assistance, handouts and books on study skills, and free peer tutoring in the following subject areas:  math, chemistry, physics, economics, accounting, Spanish, French, and Japanese.  The tutoring schedules are posted outside the door in Old Main, room 212. To learn more about resources available through the Learning Center you are encouraged to drop by room 208 or visit their website:  www.stmartin.edu/academic/learning_center/index.htm.

SPecial needs:  If you need course adaptations or accommodations because of a disability, if you have medical and/or safety concerns to share with me, or if you need special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible.

Contact Information:

Phone:
work: 360.754.4877
home: 360.556.7359