MBA 630

Revised: 5-15-06


Instructor Name, Address, Telephone Number:

Paul R. Patterson Tel: (360) 943-0384 (Olympia, After 6 PM)

3057 Edgewood Dr. SE (360) 438-4373 (Office, Lacey, 10:00-4:00 PM)

Olympia, WA 98501-3815 MBA Assistant, Sharon Sullivan (360) 438-4512

Class Pre-Assignments:

Read Text: Zimmerer Ch 1; Web:

Course Description:

Entrepreneurship provides a framework for understanding, operational, technical and market related issues surrounding starting a successful business. Topics include, but are not limited to developing a business plan, managing creativity, start-up feasibility studies, obtaining start-up financing, selecting your market target, promoting your business with limited resources, succession planning and much, much more.


MBA 503, or its equivalent

Required Texts and Materials:

Mariotti, Steve, Entrepreneurship; Starting and Operating a Small Business Upper Saddle River, New Jersey, 07458: Prentice Hall. 2007.

ISBN: 0-13-119767-3 (paperback)

Recommended Supplementary Learning Resources:

Thomas W. Zimmerer and Norman. M. Scarborough, Entrepreneurship and Small Business Management, 3rd. Ed. Prentice Hall, 2002.

Peggy A. Lambing & Charles R. Kuehl, Entrepreneurship. Business Upper Saddle River, New Jersey, 07458: Prentice Hall. 2007

Kao, John J. Entrepreneurship, Creativity & Organization, Englewood Cliffs, N.J. Prentice Hall, 1989

Holt, David H. Entrepreneurship, New Venture Creation. Englewood Cliffs, N.J. Prentice Hall, 1992

Coupey, Eloise. Marketing and the Internet. Upper Saddle River, N.J. Prentice Hall, 2001

Mowen, John C. & Michael S. Minor. Consumer Behavior, A Framework. Upper Saddle River, N.J. Prentice Hall, 2001

Relationship of Course to Program Curriculum:

MBA 630 is an elective core course in the Masters, Business Administration Program.

Entry Competencies and Requirements:

Students entering this course are expected to:

1. Attend class and participate in class discussions

2. Write at the graduate level

3. Have access to and utilize a personal computer for word processing and spread sheet development associated with business plan development

Learning Outcomes:

As a graduate marketing course, our shared objective is to enhance your ability to perform critical thinking related to entrepreneurial concepts. Class discussion and concepts presented will be utilized to develop a SBA format formal business plan which includes necessary elements of business selection, financial (proforma income statements, balance sheets, break-even analysis) operations planning (HR issues and physical distribution), and marketing for a company the student will select. Through completion of this course, a student should be able to:

1. Apply entrepreneurial concepts to address start-up business issues.

2. Present orally and in writing formal your business research in the form of a formal business plan.

3. Understand and identify entrepreneurial opportunities and how entrepreneurial concepts and tools can be applied to achieve your business objectives.

Activities to Meet Course Objectives:

1. One written entrepreneurial business article analysis, not to exceed four pages in length, from a scholarly business journal or other professional source (your source should include cite references). Critical entrepreneurial concepts must be referenced in the article. I find that Entrepreneur Magazine is an excellent small business source. (Motley Fool) lists other articles of interest as well.

2. Students will complete the unit Business Plan Practice assignments as shown on the syllabus following Chapters 2, 5, 9, 11 and 14. Please submit them in a suitable binder for comment and return to the student.

3. Students will submit a written formal business plan to start a business. Students will be provided a “shell business plan”, that uses IBM P/C MS Word and MS Excel in two different formats. One is a completed sample business plan and the second is a question and answer format business plan. In addition to the instructor provided business shell, your text also provides the widely used “BIZBUILKDER”. The instructor suggests you review all formats and choose the one best suited to you.. While individual business plan formats may vary, the student is expected to address major areas presented in either the instructor provided “shell” business plans or the text version. Instructor approval regarding the business you choose is required. This written plan and subsequent class oral presentation will demonstrate your course mastery.

4. Text reading and subsequent class analysis and lecture materials, case studies and class discussion

5. Midterm and final closed book examinations.

Coursework and Grading Scheme:

Criteria: Possible Points

Written Article Critical Analysis: 40

Business Plan and oral presentation 140

Class Discussion and Participation 40

Midterm Examination 75

Final Examination 125

Total Points: 420

Total Points Earned x 100 = final grade %


1. Critical Entrepreneurial Article Analysis:

The critical entrepreneurial article analysis will familiarize you with business library resources, such as INFOTRAC, JSTORS and other scholarly sources on the Internet. One way to address your analysis assignment is to select a subject that interests you. The article must take a position you can agree or disagree with. That is, it must contain entrepreneurial “meat” often evidenced by formal references. Elements used to grade your analysis are as follows (the outline): NOTE: your analysis is NOT a restatement of the article. Your paper is your analysis of the major concepts presented by the author and whether you agree or disagree with what the author has presented. Note: This assignment may sound easy. However, it has been my experience that locating such an article is problematic.

I would suggest you start early on this assignment and respond under the steps shown below.

Value: Step:

10% 1 State how the article is relevant to the course

10% 2 Is the author’s presentation logical? Has the author convinced you, and if so, why? Is the premise reasonable and are conclusions compelling?

30% 3 What are the article’s strengths and weaknesses?

25% 4 What’s your basis for agreement or disagreement with the author? What points

do you agree and disagree with?

15% 5 What bibliographical support does the author offer to support his/her position?

10% 6 Use proper analysis submission form. Correct grammar, and logical

presentation are required. Use a cover sheet, correct reference methodology,

and attach a copy of the article.

NOTE: All the above elements must be addressed to receive credit consideration. Should you wish to consult style references:

Hacker, Diana. A Writer’s Reference. Boston: Bedford Books of St. Martin’s Press, 3rd. ed. 1995. (both MLA and APA format)

Furberg, Jon & Richard Hopkins. College Style Sheet. British Columbia: Bendall Books, 1993.

Please feel free to consult with me at any time. Be careful to limit the scope of your article to one that can be addressed in the time allowed.

2. Written Business Plan:

Development of a formal business plan for starting a business will sharpen your critical entrepreneurial analytical skills. Applying the concepts covered in class will assure understanding of the concepts and techniques discussed. Your instructor is available to assist you in developing your own plan and utilizing the “shell” plan presented using word processing. The student is encouraged to use the existing plan format and apply critical thinking to the areas presented.

Business Plan Grading:

Development and use of entrepreneurial concepts, 45%

Research applied to substantiate the plan 15%

Written paper submission; form and grammar 20%

Oral Presentation* 20%

Total: 100%

*Your oral presentation will be graded as follows:

Element: Weight:

Vocal presentation; volume, inflection, enunciation, rhyme 5%

Grammar, word usage, complete sentences 5%

Eye contact; audience involvement 5%

Facial expression; body language 5%

Audience interaction 5%

Use of Audio/Visual presentation aids 10%

Organization of presentation 10%

Logical thought and analysis 10%

Overall presentation and impression 10%

Total Oral Presentation 100%

Suggested article sources:

Women in Business, ISSN 0043-7441; published bimonthly by ABWA Company, Inc.

Inc. Magazine, publisher, James J. Spanfeller

Business Start-Ups, Vice Pres. Publisher, Gordon Lee Jones, III, GST File #R12977027

Business Week, America Online: readersbw

Black Enterprise, ISSN 0006-4165

Web Sources:

For general search;; ;!.com

For business articles:

For small business information:

For advertising:

For business ethics:

For international business:

For Small Business Administration:



CLASS SCHEDULE: Tuesday and Thursday 7:50 PM to 10:30 PM, Fort Lewis.

Week: Topic Assignment Readings

1 5/23 Introduction, Entrepreneurship Text, Ch 1

Recognizing Opportunities (Gap)

5/25 Business from Opportunity Text, Ch 2

Hand in Unit 1: Bus Plan Practice pg 59

2 5/30 Marketing and Customers Text, Ch 3

6/01 The Marketing Mix (5’p’s) Text, Ch 4

3 6/6 Critical Article Review Due See Syllabus

Smart Selling & Customer Service Text, Ch 5

Hand in Unit 2: Bus Plan Practice pg 140

Buying an Existing Business Lecture

Take a look: What the SBA Has To Offer

@ no cost!

6/8 Tracking Fixed & Variable Costs Text, Ch 6

Using Income Statements Effectively Text, Ch 7

Take a look: Canadian Business Plan Service @ no cost! (interactive business planner)

Midterm Review Chapters 1 through 7

4 6/13 THE MIDTERM EXAM Text Ch 1-7 & Lectures.

6/15 Financing Strategy: Debt/Equity Text, Ch 8

Cash Flow Text, Ch 9

Hand in Unit 3: Bus Plan Practice pg 244

5 6/20 Choosing Legal Structure/Distribution Text, Ch 10

Take a look: State Licensing Requirements (businesses)

Effective Leadership/HR Management Text, Ch 11

(Oral Presentation Sequence Drawing)

Hand in Unit 4: Bus Plan Practice pg 298

6/22 Raising Capital: Debt Equity Bal Sheet Text, Ch 12

6 6/27 Franchising, Licensing, Harvesting Text, Ch 13

Buying a Business & Franchising Lecture

6/29 Investing for your Future Text, Ch 14

Hand in Unit 5: Bus Plan Practice pg 368

7 7/04 International Business Lecture

7/6 Oral Presentations Begin See Syllabus

(arrange for your A/V equipment as required)

8 7/11 Oral Presentations Continue See Syllabus

Final Examination Review Begins All Material Since Midterm including Presentations

7/13 Oral Presentations Continue See Syllabus

Final Examination Review Ends


* Don’t hesitate to contact me for individual consulting in developing your plan! Be sure to save the programs on the business disk to another file name prior to working with them. That will insure you are able to go back to the original format should you run into problems in your working sessions.

Please note: If you need course adaptations or accommodations because of a disability, if you have medical and/or safety concerns to share with me, or if you need special arrangements in case the building must be evacuated, please make an appointment with me as-soon-as possible.