Process Technology and Organization of Operations

Dell has successfully streamlined their distribution process in the following ways:

 Location of manufacturer facilities and regional headquarters central to customers and suppliers.

Divisions:                                     Manufacturer facilities:           Regional headquarters:

Dell America                             Texas                                          Texas, Tennessee, and Brazil

Dell Europe,Middle East, Africa      England                                       Ireland

Dell Asia-Pacific, Japan               Malaysia and China                         Singapore and Japan

Example:  When Dell Americas operations were expanded, Dell choose middle Tennessee because the transportation infrastructure allowed Dell to reach 70% of its customer base within twenty-four hours by ground.

Custom Delivery

Dell delivers tagged and programmed, ready-to-boot machines to customers.  The equipment is delivered for the customer  to several locations if necessary for the same price a competitor delivers to one location.

Calculate tax and ground shipping costs online.

Monitor order with Dell’s on line order tracking system.

[Process Technology] [Type of Process] [Major Steps in I/O Process] [Sourcing Strategies]