Competitive Structure of the Computers Office Equipment Industry

Industry Profitability

Firm

Global 500 Industry Rank

Revenues (Millions $)

Profits (Millions $)

Profits as % of Revenues

% Change from 1999

IBM                                  19                     88,396              8,093                    9                               5

Fujitsu                            52                    49,603               77                           0                            -80

Hewlett-Packard          56                    48,782               3,697                    8                              6

Compaq Computer       79                    42,383               569                       1                               0 

Dell Computer              122                   31,888               2,177                    7                               31

Cannon                          171                   25,806               1,244                   5                              101

Xerox                             259                   18,632               -384                    -2                           -127

Sun Microsystems       319                   15,721               1,854                  12                            80

Ricoh                              377                   13,913                481                       3                              28

[Key Players] [Industry Market Share] [Industry Profit] [Changes Overtime]